Laura French
Senior Strategy and Marketing Manager @ Siemens
- Role
- Senior Strategy and Marketing Manager at Siemens
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Laura French
As a strategic marketing and sales leader with over 15 years of experience in federal…
Experience
Senior Strategy and Marketing Manager
Mar 2022 — Present · CO, US
As a strategic leader within Siemens Smart Infrastructure, I lead the development and execution of federal go-to-market strategies. My role centers on aligning marketing, sales, and operational frameworks to meet the evolving needs of federal clients and deliver scalable, data-driven solutions.I oversee cross-functional collaboration across Sales, Finance, Communications, and Operations to ensure strategic alignment and execution excellence. From launching digital sales channels to leading nationwide sales training programs, I focus on innovation, efficiency, and measurable impact.I serve as a trusted advisor to C-level stakeholders, helping shape smart infrastructure solutions for federal installations. My leadership extends to budget governance, campaign compliance, and continuous improvement through customer insights and performance metrics.
Education
University of Central Florida
Bachelor of Science (B.S.)
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