Laura P.
Creatrix | Design Leader
- Role
- Product Designer at Ancestry
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Laura P.
I listen, learn and then lead creative execution of simple and elegant web and product…
Experience
Product Designer
Oct 2023 — Present
End to End UX designer for Ancestry Networks feature - the hero product announced at Roots tech 2025• Enhancing genealogical researchers experiences through research-driven solutions.• Collaborate with cross-functional teams to create intuitive and visually compelling designs that align with business goals.• Ensure consistency and scalability across the product• Utilize data analytics and user feedback to iterate on designs, optimizing conversion and retention rates.· Work with UXR to integrate qualitative and quantitative data in driving decisions forward.
Education
University of Wisconsin-Stevens Point
BFA - Graphic Design, Graphic Design
2003 — 2008
University of Wisconsin-Stevens Point
BFA, Art and Design
2003 — 2008
Skills
- Illustration
- Art Direction
- Newsletters
- Visual Communication
- Copywriting
- Web Design
- Styling
- Creative Direction
- User Experience
- Community Engagement
- Typography
- Photography
- Brand Development
- Team-Oriented
- User Interface
- Digital Photography
- Graphics
- Social Media
- Graphic Design
- Gif Animator
- Branding & Identity
- Marketing
- Email Marketing
- Adobe Creative Suite
- Logo Design
- Photoshop
- Keynote
- Social Media Marketing
- Illustrator
- Group Work
- Indesign
- General Awesomeness
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