Laura Podesta
Public Relations Manager @Fiverr
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WORK HISTORY
Public Relations Manager @Fiverr
New York, NY, US
In my first year with the company, I increased Fiverr\'s broadcast news mentions in the United States by 1644%. My strength is earning media coverage by crafting thought-provoking pitches to send to my journalist contacts. I\'ve secured and coordinated coverage on CBS News, CBS Moneywatch, CNBC (Squawk Box), Yahoo! Finance, and Cheddar TV. My pitches have also landed Fiverr executive profiles in Fortune (CEO Daily Newsletter), ZDNet, Marketing Brew, and HR Brew. Product launches were covered by TechCrunch, Business Insider, and others.At Fiverr I am also responsible for media training executives, securing speaking events (I organized 2 panels for SXSW 2023 and currently working on one for SXSW 2024), commissioning surveys, writing press releases, and assisting with PR strategy.
EDUCATION
Carnegie Mellon University
B.A., History
New York University
Visiting student (Spring 2008), TV writing
ABOUT LAURA PODESTA
My favorite part of PR is serving as a \'brand cheerleader\' and constantly searching for the new, thought-provoking, and captivating stories about the business to relay to journalists. At Fiverr (NYSE: FVRR), a global freelance marketplace, I\'m part of the team that shapes the company\'s communications strategy. I also serve as a reliable consultant to our executive leadership. My background of over a decade in television journalism, culminating at CBS News, has honed my expertise in managing media relations with nuance and sophistication across all markets and channels. I\'ve had the opportunity to organize panels at SXSW, media train top executives, craft compelling pitches around our product launches and research (and then place stories in top-tier publications like Bloomberg, TechCrunch, CBS News, and more). I\'ve spearheaded first-of-its-kind PR initiatives (\"Fiverr\'s Font of the Year\") and served as Fiverr\'s on-camera spokesperson for our annual Freelance Economic Impact Report. Overall, I\'m so thrilled to get to wake up every day and champion a company that is helping people around the world build their business, brand, and dreams.
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