Laura Petešić
Creative Design | Branding | Project Management | Creative Direction
- Role
- Head of Creative at Rockridge Digital
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Laura Petešić
With over 18 years of experience as a marketing design leader in corporate and B2B environments, I specialize in brand management solutions, campaign development, and execution, as well as workflow management and optimization.My expertise includes creative direction, project management, and team leadership. I excel in addressing challenges related to design and production, brand development, customer products, and client services. Collaborating cross-functionally with teams, stakeholders, and clients, I translate complex concepts into innovative design solutions that meet client needs, foster customer growth, and maximize business success.Core CompetenciesCampaign Development & Execution | Agency Sourcing & Management | Brand Consistency & Relevance | Website Performance | Graphic Design | Marketing Design | Workflow Management | Process Optimization | Project & Program Management | Budgeting | Client Services | Vendor Management | Team Leadership | Cross-Functional Collaboration | UI DesignTechnical Skills: Adobe Creative Cloud + Figma + Canva + WordPress + MS Office + Gsuite + Bynder + Workfront + Frontify + Bannersnack (Creatopy)+ ChatGPT + Asana + Slack
Experience
Head of Creative
Jan 2024 — Present
Education
San José State University
Bachelor of Science (B.S.)
School of Visual Arts
Design and Visual Communications for Professionals by Milton Glaser
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