Laura Pearlstein Mills

About Laura Pearlstein Mills

A true left and right brain thinker, Laura has nearly 20 years of international and interdisciplinary brand strategy, marketing and communications experience. She believes passionately in the power of purpose, clarity, and creativity to spark behavior change, business results and employee engagement. Having worked across industries as varied as packaged goods, luxury fashion, logistics and tech, Laura brings rigorous thinking and compelling narratives to her clients’ brands, whether they’re blue chip behemoths or scrappy start-ups.Areas of focus: brand positioning, brand narrative, naming, tone of voice, messaging strategy, experience mapping, employee engagement, and inspiring immersive and gorgeous brand design.

Experience

1. Brand Consultant, Founder

   Cider

   Apr 2019 — Present · Washington, DC, US

   We are a boutique brand consultancy devoted to crafting distinctive identities for ambitious brands – directly, or in partnership with other agencies. We help you clarify your proposition, tell your story, and bring it all to life through beautiful design and engaging experiences.Sharp, strong and sweet – just like the real thing.

Education

• Dartmouth College

  A.B., History

  2003 — 2007

Skills

• New Business Development
• Marketing
• Fmcg
• Product Naming
• Client Development
• Packaging Design
• Advertising
• Packaging
• Marketing Strategy
• Creative Strategy
• Project Management
• Corporate Branding
• Copywriting
• Account Management
• Branding & Identity
• Digital Media
• Creative Direction
• Strategic Communications
• Client Services
• Team Leadership
• Marketing Communications
• Financial Services
• Digital Strategy
• Brand Architecture
• Positioning
• Business Development
• Creative Branding
• Brand Implementation