Laura Patock
Growth Marketing Leader
- Role
- Director, Na Growth Marketing, Global Growth Marketing Operations & Marketing Enablement at JAGGAER
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Experience
Director, Na Growth Marketing, Global Growth Marketing Operations & Marketing Enablement
Jul 2022 — Present · US
Lead, manage and mentor growth marketing managers within NA to help drive the go-to-market strategy, planning, resourcing, and budgeting of regionally-focused account-based experience (ABX) and demand gen programs • Build and expand partnerships with sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing and new enterprise customers • Closely integrate with senior sales executives and collaborate on the strategic direction of account-based experience (ABX) strategies • Build a foundation for growth marketers to run successful ABX programs to cross-sell applications and expand annual recurring revenue with new and existing accounts • Enable the regional teams to leverage 6sense ABX automation platform to identify and monitor buyer intent keywords and orchestrate intent-driven campaigns to segment audiences at scale • Oversee and approve the mid-funnel demand gen campaigns across 6sense display and retargeting ads, LinkedIn ads, Google ads, Pardot campaigns, chatbot, third-party content syndication, etc. • Lead cross-functional initiatives to execute strategic NA priorities in partnership with corporate marketing, content marketing, marketing operations, customer success, sales, product marketing, and product management • Approve target buyer personas and industry-specific messaging mapped to the buyer’s journey for ABX campaigns • Select, budget, and approve the strategy for industry/regional events, CABs, executive workshops, and field and industry webinars • Approve and budget for paid media opportunities with industry publications, associations, industry influencers, and other third parties that impact in-market opportunities • Influence the onboarding and enablement of sales and marketing tools across the NA team that help drive next-gen marketing campaigns • Deliver analysis of Marketing\'s pipeline and revenue contribution by region, industry, and ICP to sales leadership
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