Laura Parmigiani
Global Marketing & Digital Fundraising at Individual Giving, Unicef Headquarters @UNICEF
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WORK HISTORY
Global Marketing & Digital Fundraising at Individual Giving, Unicef Headquarters @UNICEF
London, GB
UNICEF works globally to protect the rights and wellbeing of children, improving their present and future through life-saving programmes. My role within the Global Individual Giving team is to support UNICEF offices in growing sustainable income and long-term donor value by providing strategic direction and partnering on key fundraising initiatives across creative strategy, audience insight, and lifecycle marketing for digital acquisition and retention.
EDUCATION
Bachelor's Degree in Linguistics and Mediation Sciences
Degree in Foreing Languages, Linguistics and Mediation Sciences
SKILLS
ABOUT LAURA PARMIGIANI
Product and Growth Leader with extensive experience shaping digital engagement and scalable growth systems across global commercial and mission-led organisations. I work at the intersection of product, audience insight and storytelling — applying systems thinking to connect people, data, platforms and technology, and translate complex human, cultural and organisational challenges into clear propositions and experiences that drive measurable impact across acquisition, engagement and long-term value.My experience spans Expedia Group and UNICEF Headquarters, where I’ve led work across diverse markets, teams and agencies in highly matrixed environments. I’m known for bringing structure to complexity: using insight, experimentation and innovation to define experiences that align cross-functional teams around clear priorities while keeping delivery practical and focused. I’m collaborative, organised and solution-oriented, with a strong bias toward execution that creates meaningful outcomes for users, teams and the organisations they serve.
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