Laura Paciano
Senior Vice President, Growth | Chief Member | 2 IPO\'s
- Role
- Chief Member at Chief
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Laura Paciano
Driven marketing leader with 15+ years experience in brand, product and partnership marketing, category creation, and business development in both B2B and B2C. Experienced leading teams in hyper-growth environments and executing marketing tactics at every stage – from guerrilla campaigns to Super Bowl commercials. Extensive expertise in strategic and tactical marketing plan development to drive awareness, preference, and revenue. Innovative company evangelist that develops new revenue channels and global relationships to propel the brand story. Specialties: Category Creation • Product Marketing • Demand Generation • Brand Marketing & Marketecture • Storytelling & Copywriting • Partner Recruitment & Relationship Management • Consumer Insights & Research • Business Development • Contract Negotiation • Key Spokesperson & Brand Steward • International Expansion • Channel & Retail Marketing
Experience
Chief Member
Jan 2022 — Present
Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
Education
UC Santa Barbara
Marketing Professional Certification, Marketing
University of Oregon
Bachelors, Economics
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