Laura Orfanedes
Senior Director, Energy Marketing, Northeast and North Central Regions
- Role
- Senior Marketing Director, Northeast & North Central Region at ICF
- Location
- Wilmington, MA, US
- LinkedIn followers
- 500 followers
About Laura Orfanedes
Seasoned Marketing, Communication and Management professional with more than 30 years’ experience as a professional communicator. For nearly 25 years, I have been designing and managing integrated marketing and communications initiatives for leading energy clients, including Con Edison, PSEG Long Island, Mass Save, National Grid, and the U.S. Environmental Protection Agency, and many others. My skills center on building strategic, results-driven marketing initiatives and public education campaigns that drive greater awareness and engagement, maximize partnership marketing efforts, and support client brand objectives. My passion lies in designing and implementing communications initiatives that motivate target audiences to take action around meaningful issues of our times – energy, environment, water, and technology.
Experience
Senior Marketing Director, Northeast & North Central Region
Mar 2023 — Present · MA, US
Education
Boston University
Bachelor of Science - BS, Broadcasting and Film
1984 — 1988
Boston University
B.S., Broadcasting & Film
1984 — 1988
University of Wisconsin-Madison
M.S., Curriculum & Instruction; Educational Technology & Communications
1991 — 1994
University of Wisconsin-Madison
Master of Science (MS), Curriculum and Instruction, Educational Technology and Communications
Skills
- Earned Media
- Public Relations
- Thought Leadership
- Media Relations
- Business Strategy
- Program Management
- Marketing Communications
- Energy Conservation
- Advertising
- Event Planning
- Utility Industry
- Competitive Analysis
- Energy Efficiency
- Team Leadership
- Market Analysis
- Email Marketing
- Team Management
- Marketing
- Business Development
- Digital Marketing
- Crm
- Product Marketing
- Sales Presentations
- Project Planning
- Research
- Market Research
- Strategic Partnerships
- Strategic Communications
- Budgets
- Community Outreach
- Public Speaking
- Leadership
- Presenting Proposals
- Staff Management
- Budgeting
- Energy
- Proposal Writing
- Marketing Strategy
- Social Media Marketing
- Integrated Marketing Communications Planning
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