Laura Hanson

About Laura Hanson

Dedicated Marketing and Digital professional with a proven track record of developing strategies and implementing solutions that help organizations exceed revenue targets and reduce operational expenses. Skilled at establishing teams, as well as partnering with cross-functional business and technology teams to deliver high impact results. Passionate about the customer experience driving results based on analytics, customer journey mapping, research and marketing insights. Areas of Strength: Agile Program/Product Management, User Experience, Journey-led Development, Connected customer experience, Marketing, Business Architecture, Strategy, Communication, Consulting, Vendor Management, & Process Analysis and Improvement.

Experience

1. Head of Workers Compensation

   Everpeak Insurance

   Jan 2024 — Present

   Leading the development and growth of EverPeak, a new Small Business MGA specializing in Workers Compensation. EverPeak is fiercely devoted to protecting hard workers and simplifying insurance, delivering personal, expert, and timely service. We\'re a wholly-owned subsidiary of Pinnacol Assurance, Colorado\'s largest workers\' compensation insurance carrier known for its caring coverage and commitment to Colorado workers.

Education

• University of Connecticut

  BS, Management Information Systems

  1986 — 1990

• University of Hartford

  MBA, Finance

  1995

Skills

• Process Improvement
• Financial Services
• Crm
• Digital Marketing
• Digital Strategy
• Vendor Management
• Project Portfolio Management
• Product Management
• Customer Relationship Management (Crm)
• Software Development Life Cycle (Sdlc)
• Business Intelligence
• Strategy
• E-Commerce
• Business Analysis
• IT Strategy
• Sdlc
• Analytics
• Business Process Improvement
• Program Management