Laura Kopp
SVP, Strategy at Archetype-Brands
- Role
- SVP, Strategy at Archetype-brands at Archetype
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Laura Kopp
I\'m a strategist with experience helping CPG, financial, retail, and consumer tech brands grow.
Experience
SVP, Strategy at Archetype-brands
Jul 2023 — Present · Boston, MA, US
Archetype-Brands is a brand consultancy that helps ambitious organizations progress at key moments in their journey, whether that’s planning entry into new markets, launching new products, planning for merger & acquisition activities, or supercharging a brand for IPO. We help build the world’s most magnetic brands through strategy +
Education
Simmons University
B.A., Communications, Marketing Communications & PR
Simmons University
MS, Communications Management
2007 — 2009
Skills
- Digital Strategy
- Marketing
- Mobile Marketing
- Social Media Measurement
- Social Media Marketing
- Consumer Behaviour
- Consumer Insights
- Strategy
- Marketing Research
- Digital Media
- Digital Marketing
- Advertising
- Strategic Communications
- Focus Groups
- Social Media
- Online Marketing
- Interactive Marketing
- Brand Development
- Google Analytics
- Marketing Communications
- Management
- Online Advertising
- Analytics
- Public Relations
- Customer Insight
- Social Media Monitoring
- Qualitative Research
- Integrated Marketing
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