Laura Bishop

WORK HISTORY

ABOUT LAURA BISHOP

I tell stories. To me, with over 35 years of experience, that\'s marketing.I hold a dual role at Accenture: Global Marketing Lead for Consumer Goods, Retail & Travel, and CEO Advisory. Across both, I develop strategies that sit at the intersection of technology and industry — and I work closely with senior executives to help them define their brand and voice in an increasingly noisy world.I\'m a bit of an anomaly: I\'ve spent my entire career at Accenture. But that\'s not inertia — it\'s conviction. It brings loyalty, depth of purpose, and the ability to create change that actually lasts.My north star is the balance between efficiency and effectiveness, always tied to provable results. I\'ve helped many executives transform into globally recognized thought leaders — publishing intelligent, relevant, and distinctive content that moves the needle. At the same time, I\'m constantly looking for new ways to position and expand Accenture\'s brand.I thrive working with cross-functional teams on long-term marketing and communications strategy. Those who know me would say I\'m energetic, yet calm; passionate, yet grounded; focused, yet always paying attention to the bigger picture.Outside of work, I\'m family first. And when I\'m not at the office, you\'ll likely find me on my Peloton — it\'s become my go-to for staying fit, clearing my head, and keeping the energy up for everything else.