Laura Zobkiw

About Laura Zobkiw

15+ years of global B2B and B2C communications expertise, specializing in healthcare, pharma, biotech, and tech.Communications strategist driving business value, employee engagement, improved patient outcomes, and customer experiences. Stellar CX advocate, Communications Chameleon, Content Strategist, Collaboration Builder, and C-Suite Counselor. Career employee engagement of Fortune #14 ranked company ($90B annual revenues) and 6,500 employees by 125% through innovative executive communications, including \"live studio audience\" format employee calls, leadership meetings, site visits, and videos/podcasts.Led the development of strategic communications plans and messaging platforms for a major, multi-year business technology and change management initiative at a global biotech company, integrating clinical operations (Clin Ops) process, technology tools, and systems to empower and transform how study teams use predictive analytics data.Demystified stem cell science for healthcare/consumer audiences, resulting in the growth of the company\'s business and extensive media coverage on Fox, NBC News, CNN, and The Today Show, reaching more than 4 million viewers. Played major role in driving the biotech company\'s market cap from $294 million to $533 million by building powerful media and investor relations for a new T-cell blocker biologic, from Phase II through FDA approval, resulting in significant analyst coverage, product and financial news placements.Expertise Internal Communications, Marketing/Product Communications, Public Relations/Public Affairs, Investor/Analyst Relations, Sales Communications, Social Media Strategy, Speechwriting, Video Script Development/Direction; Physician Communications/Patient Advocacy, Crisis Management, Corporate/Agency Expertise; International Markets Therapeutic Cardiovascular; Women’s Health; Regenerative Medicine; Infectious Disease/Vaccines; Oncology

Experience

1. Program Lead, Customer Engagement and Advocacy

   NetApp

   Mar 2021 — Present · San Jose, CA, US

   Play a pivotal role in driving a customer and partner-centric focus across the business, helping accelerate improvement initiatives and closed-loop strategies aimed at driving growth and creating a competitive advantage.Strategic Leadership and partnership with the Senior Director of Customer and Partner Experience, co-lead the redefining and repositioning of Customer and Partner Experience (CPX) strategy, ensuring better alignment with Corporate and CCO goals for improved customer, partner, and employee experiences.Advocacy and Content the CX Evangelization strategy for CXO and NetAppCreate, manage, and implement NetApp’s CX content strategy and ensure initiatives are aligned with NetApp’s global Customer Experience priorities. Work closely with marketing, corporate, internal communications, Sales, PR, IR, and AR, to enable high-impact externalization of our CX strategy.Engage with and empower NetApp employees, customers, and partners, and support efforts aimed at highlighting NetApp‘s CX as a core differentiator.Operational Excellence and the CPX Ai Transformation Initiative aimed at integrating Ai technologies and best practices to create exceptional customer experiences and empower the CPX team. Provide oversight and lead the strategy and agenda planning for strategic leadership staff meetings and management, including quarterly business reviews, operational reviews, and off-sites with CPX leaders.

Education

• San Francisco State University

  American Bar Association (ABA) approved Paralegal program, Certificate in Paralegal Studies

• S.I. Newhouse School of Public Communications at Syracuse University

  B.S. (Dual), Public Relations

• University of California, Berkeley, Haas School of Business

  Executive Education (3-month intensive program), Artificial Intelligence: Business Strategies and Applications

• E.C. Glass High School

  Lynchburg, Virginia

• Syracuse University - Maxwell School

  B.A. (Dual), International Relations, Concentration in Asian Studies

Skills

• Advocacy Relations
• Adult Stem Cells
• Crisis Communications
• Employee Engagement
• Embryonic Stem Cells
• Change Management
• Product Communication
• Public Affairs
• Strategy
• Social Media
• Program Management
• Management
• Issues Managment
• Field Sales Communications
• Media Skills Training
• Strategic Communications
• Communication Training
• Cardiovascular Disease
• Cross-Functional Team Leadership
• Direct Marketing
• Integrated Marketing
• Public Relations
• Internal Communications
• Media Relations
• Content Development
• Autoimmune Diseases
• Investor Relations
• Marketing
• Leadership
• Speech Writing
• Speechwriting
• Infectious Diseases
• Asia Pacific & European Market Experience
• Executive Coaching
• Executive Communications
• Stem Cell Technology
• Strategic Planning
• International Business
• Marketing Communications
• Social Media Marketing