Laura Marie Salinas

About Laura Marie Salinas

I’m a senior media executive, producer, and partnerships leader with 15+ years of experience driving growth through meaningful storytelling, strategic partnerships, and content innovation. I build and scale high-value, authentic brand partnerships, lead monetization strategy, and translate creative vision into sustainable revenue across media, entertainment, and mission-driven organizations—connecting people, ideas, and platforms to unlock scalable, high-impact opportunities.I bring a producer’s lens for story, audience, and emotional connectivity, paired with deep expertise in corporate partnerships and business development. I’m known for identifying growth opportunities early, aligning the right stakeholders, and structuring partnerships that deliver both creative integrity and commercial impact. In my current role at Women In Film, I lead seven-figure partnerships with Fortune 500 brands, major studios, and global streaming platforms—owning sponsorship strategy, revenue growth, and partner portfolio development while supporting a mission that is shaping the future of the industry. I drive initiatives from concept through execution with clarity, momentum, and purpose.Previously, as Vice President of Sales & Distribution at Avalon, I led U.S. and Latin American market strategy, overseeing international sales, licensing, and distribution. I negotiated platform deals and represented the company at premier global markets including MIP, MIPCOM, and NATPE, driving expansion across revenue and global reach. My background in broadcast journalism and television production spans CBS, NBC, Showtime, FOX, TBS, History Channel, and Travel Channel, with newsroom experience at CBS News New York’s Special Events Unit, KVUE in Austin and WFFA in Dallas. This foundation informs a strong editorial instinct, calm execution under pressure, and fluency across both creative and executive environments. I advise brands and media companies on strategic partnerships, complex communication strategies, sponsorship design, and market diversification—helping organizations unlock new revenue streams while elevating audience engagement and brand relevance. I am a creative at heart—drawn to stories and ideas that move culture and inspire people—and a strategist who builds the structures that turn those ideas into enduring business value. I move fluidly between creative ideation and commercial execution, and believe the most meaningful work happens when vision and passion converge with intention and grace.

Experience

1. Head of Corporate Partnerships

   Wif

   May 2023 — Present · Los Angeles, CA, US

   Founded in 1973 as Women In Film Los Angeles, WIF is the preeminent organization working to achieve gender parity in the screen industries. WIF advocates for and advances the careers of women working in front of and behind the camera, across all levels of experience—to achieve equity and transform culture.

Education

• Southern Methodist University

  BA, Broadcast Journalism

• SMU in Spain / Fundacion Jose Ortega y Gasset

  Minor, Latin American Studies

• The University of Texas at Austin

  Master of Arts - MA, Communications

Skills

• Television
• Blogging
• Producing
• Reality
• Talk Show
• Public Relations
• Media Relations
• Screenwriting
• Editing
• Reality Tv
• Field Producing
• Final Cut Pro
• Documentaries
• Broadcast
• Reality Television
• Avid
• Video Production
• Casting
• Video Editing
• Marketing
• Writing
• Broadcasting
• Tv Production
• Production
• New Media
• Voice Over
• Event Management
• Entertainment
• Creative Direction
• Television Production
• Film Production
• On-Air
• Media Production