Laura Riveros

Marketing Specialist @Roche

Burgess Hill, GB

Develop, design, and oversee the production of marketing materials, including brochures, flyers, social media content, and presentations, ensuring consistency with brand guidelines and messaging.• Lead the adoption and integration of digital tools and software to improve the efficiency and effectiveness of marketing operations.• Manage digital channels such as mailing (Marketing Automation), eDetailing (PromoMats & Showpad), social media and websites.• Identify and implement best practices for marketing processes, ensuring compliance with industry standards and continuous improvement of operational workflows.• Provide training and mentorship to marketing graduates to support their roles and the development of hard and soft skills during the scheme.• Management of third-party agencies and partners to develop and implement marketing strategies, ensuring alignment with the marketing plan and goals.

EDIME - INALDE Business School

PFP – Professional Training Program

Universidad de La Sabana

Bachelor of International Business Management (BA)

De Montfort University

Strategic and Digital Marketing MSc

Universidad de La Sabana

Digital Marketing Diploma