Laura Madden

About Laura Madden

Innovative, empathetic, strategic thinker with a passion for solving complex business challenges and driving positive change. Expertise in strategic planning, process optimization, and technology implementation to drive measurable impact. Proven track record in developing dynamic, actionable and measurable strategic plans to accelerate digital transformation, optimize sales and revenue growth, and drive lasting impact.Specialties: Experience-Led Strategy DevelopmentProgram ManagementData-Driven Decision MakingSenior Stakeholder ManagementRevenue & Operational ExcellenceCommunication Planning & ExecutionCustomer Journey & Lifecycle ManagementCRM Campaign ManagementMartech ROI Optimization Campaign Analysis & OptimizationMarketing Technology & Data AnalyticsTeam Building, Empowerment & LeadershipP & L Management

Experience

1. Director of Marketing Operations

   CivicPlus

   May 2025 — Present

   Drive marketing strategy aligned to revenue and pipeline goals, translating business objectives into scalable, data-driven growth initiatives- Synthesize complex data into clear, actionable insights that inform executive decision-making and optimize performance- Partner cross-functionally with sales, product, and executive leadership to align marketing strategy with broader organizational priorities- Design and optimize marketing systems and workflows to improve efficiency, scalability, and repeatability across campaigns- Identify and eliminate process inefficiencies through automation and streamlined operational frameworks- Lead the transition from manual execution to system-driven marketing operations, increasing team output without proportional resource growth- Champion adoption of emerging technologies (e.g, n8n, GPT-based tools) to enhance productivity and future-proof team capabilities- Identify and operationalize high-impact AI use cases across the marketing lifecycle, embedding them into core team processes- Lead and mentor a high-performing marketing operations team, evolving skillsets toward AI-enabled, systems-oriented ways of working- Act as a strategic operator at the intersection of marketing, data, and automation, redefining how work gets done in an AI-enabled environment- Drive organizational readiness for AI by aligning tools, processes, and team capabilities with future-state marketing operations

Education

• Drake University

  BAJMC, Public Relations

  2003 — 2007

Skills

• Advertising
• Presenter
• Email Marketing
• Marketing Strategy
• SEO
• Presentations
• Search Engine Optimization (SEO)
• E-Commerce SEO
• Mobile Marketing
• User Journeys
• Integrated Marketing
• Marketing Communications
• Leadership
• Social Media Marketing
• Social Media
• Marketing
• Strategy
• E-Commerce
• Editing
• Lead Generation
• Customer Journey Mapping
• Digital Marketing
• Marketing Automation
• Cross Channel Marketing
• Newsletters