Laura Ladd

About Laura Ladd

Nimble, creative communications professional with comprehensive experience in corporate communications, marketing and enterprise communications strategy and execution. Storyteller, strategist, vision ambassador, spin doctor.

Experience

1. Provider Messaging Strategy Manager

   Cigna Healthcare

   Aug 2024 — Present · Nashville, TN, US

   Manage editorial projects and resources for provider-facing communications initiatives and own Cigna’s digital provider newsroom content strategy, including developing communications and marketing plans that support Cigna’s strategic imperatives and value propositions for providers, customers, and clients. Resolve communication challenges and delivery limitations, providing viable recommendations that optimize the provider experience, through building robust plans and processes for Cigna’s digital provider newsroom as a cornerstone of the overall channel strategy for providers. Responsibilities: • End-to-end provider communication strategy oversight for editorial team and copywriter activities for all channels with a core focus on Cigna’s Provider Newsroom. • Own and manage provider communication writing tools (e.g, text standards, writing guides).• Create, edit and/or review priority content for internal and external marketing and communications initiatives. • Serve as a communications subject matter expert on digital and other projects to create an optimal experience for health care professionals. • Address and mitigate provider experience and communications risks, barriers and dependencies.• Track measurement and effectiveness of implemented marketing and communication projects with a focus on digital channels. • Develop and maintain collaborative and productive relationships with key matrix partners.• Maintain an understanding of competitive landscape, trends and information impacting provider value proposition efforts, and ensure that communication materials meet national and state regulatory requirements.

Education

• The University of the South

  Bachelor of Arts, English

  1985 — 1989

Skills

• Online Journalism
• Blogging
• Copy Editing
• Marketing
• Nonprofits
• Interviews
• Feature Articles
• Publications
• Creative Writing
• Community Outreach
• Web Marketing
• Reputation Management
• Crisis Communications
• Marketing Communications
• Editing
• Strategic Communications
• Publicity
• Social Networking
• Press Releases
• Digital Media
• Copywriting
• Online Communications
• Journalism
• Writing
• Publishing
• Event Planning
• Public Relations
• Internal Communications
• Proofreading
• Media Relations
• Healthcare
• Web Content
• Technical Writing
• Advertising
• Magazines
• Freelance Writing
• Integrated Marketing
• Speech Writing
• Editorial
• Content Strategy