Laura McQuay
Creative Specialist - Marketing Strategy - Graphic Design and Video Content @Newton
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WORK HISTORY
Creative Specialist - Marketing Strategy - Graphic Design and Video Content @Newton
Dallas-Fort Worth, TX, US
Continuously streamlines workflows, approval processes and file management to boost marketing team productivity. Produces, develops, shoots and edits original video content geared to practices and patients. Managed several high profile projects critical to the company’s rebranding to Newton, rebranding of Neurolens assets, and product launch. Headed production of the company’s marketing initiative to produce a TV quality commercial for B2B and B2C. Designs internal, B2B and patient-facing assets for print and digital marketing supporting key grown initiatives. Collaborates with marketing to develop strategic campaigns quarterly to drive key commercial outcomes. Maintains brand identity by publishing and updating brand standards guides and assets. Manages and maintains digital asset library. Analyzes ongoing needs for new creative materials. Supports sales, learning and development and events teams with marketing materials to drive business.
EDUCATION
Tarrant County College
Radio, Television & Film, AAS
SKILLS
ABOUT LAURA MCQUAY
Multimedia marketing specialist with over 20 years of experience in design and video production, specializing in brand identity and leading growth initiatives for multinational corporations. Award winning film producer.
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