Laura McGuckin
Senior Director of Digital Marketing | Product Development & Strategic Growth | Global Campaign Manager | MBA in Marketing
- Role
- Marketing Planner at Barclays
- Location
- Middletown, DE, US
- LinkedIn followers
- 500 followers
About Laura McGuckin
With over three decades of experience leading digital marketing, e-commerce, and product…
Experience
Marketing Planner
Nov 2024 — Present · Wilmington, DE, US
Manage rebranding efforts for private label and co-branded credit cards, driving increased brand visibility and customer engagement.• Develop strategic marketing plans for large portfolio accounts, resulting in a significant increase in customer acquisition and retention.• Cultivate strong cross-functional relationships with key stakeholders to ensure seamless execution of marketing initiatives.
Education
Rasmussen University
Master of Business Administration - MBA, Marketing
2022
The Wharton School
Hertz MBA Program
2012 — 2013
Rasmussen University
Bachelor's degree, Marketing
2020 — 2021
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