Laura McFadden

About Laura McFadden

I\'m dedicated to improving end-to-end experiences.I started my career in marketing as a print designer and transitioned into a technical role responsible for the design, front-end development and user experience (UX). I had incredible opportunities crafting innovative online experiences for consumers in e-commerce and finance, designed interactive tools used globally and honed my user research skills. I now use my expertise to build high-performing UX teams of information architects, researchers, interaction and visual designers. Their experiences are important too. I want them to have impactful opportunities in their career so that they can help consumer, businesses and fellow employees have positive experiences.

Experience

1. Senior Manager User Experience

   Sherwin-Williams

   Jun 2024 — Present · Cleveland, OH, US

Education

• Kent State University

  BA, Art with Emphasis in Advertising and Public Relations

  1985 — 1990

Skills

• Front-End Development
• Web Design
• Html 5
• User Interface
• Eyetracking
• Human Computer Interaction
• Xml
• User Experience Design
• Xhtml
• Visual Design
• Web Development
• Heuristic Evaluation
• Wireframing
• Google Analytics
• User-Centered Design
• Usability Testing
• Competitive Analysis
• Creative Direction
• Dreamweaver
• E-Commerce
• Agile Methodologies
• Information Architecture
• Interaction Design
• Web Analytics
• Usability Engineering
• Mobile Applications
• Qualitative Research
• Axure
• User Experience
• User Research
• Css
• Front-End
• Visio
• User Interface Design
• Usability
• Wireframes