Laura McDonald
Events, Brand & Partnerships Lead @FWB
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WORK HISTORY
Events, Brand & Partnerships Lead @FWB
Edinburgh, GB
Lead FWB’s events portfolio, executive programmes, and strategic engagement, delivering high-impact initiatives across executive search, board advisory, and professional networks.Key responsibilities- Deliver FWB’s flagship executive education programmes in partnership with the University of Edinburgh Business School- Lead strategic partnerships and professional networks, including Scottish HR Leadership Group, Scottish Finance Leaders Network and Scottish CFO Awards- Oversee brand, digital strategy, and creative output, ensuring consistent and high-quality external presence- Design and execute high-profile events to support business development, stakeholder engagement, and organisational reputation- Drive team leadership, cross-functional collaboration, and operational excellence across all events and programmes
EDUCATION
Robert Gordon University
BA (Hons) Events Management, Events Management
North East Scotland College
HND, Event Management
ABOUT LAURA MCDONALD
I am an Events, Brand and Partnerships leader specialising in executive-level engagement, strategic networks, and high-impact programmes within executive search, board advisory and professional services.I design and deliver events, executive education programmes, and partnerships that support business development, strengthen stakeholder relationships, and enhance organisational reputation. My work sits at the heart of strategy, brand, and engagement - working closely with senior leaders, boards and partners.My experience spans executive search, international cultural relations, and large-scale fundraising, with a track record in delivering complex, high-profile initiatives in politically and culturally sensitive environments.Highlights include- Leading executive education programmes and professional networks in partnership with the University of Edinburgh Business School- Delivering major international events and engagement programmes with the British Council, including COP26, and the British Pavilion at the Venice Biennale - Raising over £2m through major fundraising campaigns at Social Bite- Developing engagement strategies and campaigns reaching audiences of 200m+ across 170+ countries- Working with senior stakeholders, including HMG, international ministerial delegations, and high-profile public figuresI am an award-winning events and project professional, recognised as a Top 30 Under 30 leader, with a first-class degree in Events Management and a formal project management qualification.
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