Laura McCulla

About Laura McCulla

I am an Analytics Research Leader with 15+ years of experience applying natural language processing (NLP), machine learning (ML), and advanced analytics to large-scale research initiatives in customer experience (CX), and market insights. My career includes pioneering work at Educational Testing Service (ETS) on E-rater®, one of the earliest large-scale AI applications in education, where I contributed to model development and validation for high-stakes exams such as the GRE®, Praxis®, and TOEFL®. This work resulted in a U.S. Patent for innovations in automated narrative essay scoring.At EurekaFacts, I lead quantitative and qualitative research studies that integrate AI-driven insights, UX research, and customer behavior analytics. I collaborate with government agencies, Fortune 500 companies, and non-profits to design and execute research that enhances customer engagement, informs public policy, and drives product strategy. My expertise spans survey design, CogLabs, interviews, focus groups and analytics, always with a focus on leveraging AI and analytics to optimize outcomes.I am passionate about translating complex data into actionable recommendations, streamlining research processes, and enhancing team performance in remote and hybrid environments. My work has shaped decisions for clients across health & safety, public policy, education, and consumer behavior, delivering insights that bridge AI innovation and human decision-making.Health and Safety: Center for Disease Control (CDC) Maryland Health Benefit Exchange (MHBE) Maryland Health Cost Revenue Committee (MHCRC) Fire Protection Research Foundation Consumer Product Safety Commission (CPSC)Public Policy and Advocacy: Washington Metro Area Transit Authority (WMATA) Federal Trade Commission (FTC) Voter Participation CenterResearch and Analytics GallupEducation and Assessment: Department of Education National Center for Education Statistics (NCES) Educational Testing Service National Assessment for Educational Progress (NAEP) Next Generation Science Standards (NGSS) Maryland Comprehensive Assessment Program (MCAP) National Postsecondary Student Aid Study (NPSAS) High School and Beyond Study (HS & B) Integrated Postsecondary Education Data System (IPEDS)

Experience

1. Director, Research & Ai Solutions

   Eurekafacts

   Jan 2025 — Present

   As the Director of Research & AI Solutions, I lead the growth of EurekaFacts’ research practice while building out new AI-driven capabilities that position the firm for the future. I oversee a portfolio of custom qualitative and quantitative studies, guide a team of analysts, and work directly with executives to turn data into clear strategies and outcomes.Shape Strategy: Define and lead the direction of AI and research offerings to position the firm at the forefront of innovation.Win and Deliver Work: Lead proposal development and oversee execution of complex qualitative and quantitative studies.Advise Clients: Partner with senior leaders to turn data into decisions that move their organizations forward.Build Talent: Mentor analysts, fostering both technical excellence and consulting skills.

Education

• Franklin & Marshall College

  BA, Psychology

• La Salle University

  MA, Psychology- Industrial/Organizational