Laura Mayhew
Senior Manager, Marketing Communications & Content @Tive
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WORK HISTORY
Senior Manager, Marketing Communications & Content @Tive
Boston, MA, US
Serve as the voice of Tive across all communications, expanding the Tive brand and supporting global revenue growth Write all corporate content, including product brochures, demand gen copy, customer success stories, website content, sales presentations, press releases, and more Write and design all sales enablement deliverables, including product and services collateral, corporate brochures, customer success stories, and solution overviews, including translations Craft eye-catching social media content, helping grow Tive’s LinkedIn followers from 6,200 in August 2022 to over by January 2025—a 175% growth rate Write all demand gen and lead gen copy, including landing pages, emails, and social media posts; average email open rate of 30% over 24 months Write, edit, and distribute the Tive monthly newsletter—sent to prospects and customers—which generated a 38% average open rate over 24 months Manage public relations firm, designing strategies and communications that drive positive coverage Submitted Tive for 36 industry awards across 2023 & 2024, winning 29—an 81% success rate Serve as corporate editor, enforcing the Tive style and brand guides across products and geographies
EDUCATION
Hartwick College
B.A., English
Wilbraham & Monson Academy
Diploma, General
SKILLS
ABOUT LAURA MAYHEW
Deep product marketing expertise that directly translates into increased visibility, sales, and market share. Expertise in creating high-impact, multi-channel marketing and communications in B2B and B2C settings—positively influencing the perceptions of customers, partners, media, and investors. Successfully execute complex sales enablement and demand generation initiatives, and manage multiple projects across disciplines to deliver a broad variety of communications—with measurable results.
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