Laura Maur
Pr & Social Media @Bosch
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WORK HISTORY
Pr & Social Media @Bosch
Stuttgart, DE
Tasks- Concept, production, and post-production of an internal video podcast- Development of a corporate design for an internal project- Design and creation of communication materials for internal and external publication
EDUCATION
Stuttgart Media University
Bachelor of Arts - BA
Toronto Metropolitan University
Creative Industries
Stuttgart Media University
Master of Arts - MA
Danmarks Medie- og Journalisthøjskole
Media Production and Management
ABOUT LAURA MAUR
As an experienced Social Media Marketing Manager with a strong background in audiovisual storytelling, content creation, and strategic marketing within the media industry, I specialize in driving brand awareness and engagement through creative, results-oriented campaigns. My academic foundation in TV/Streamer format development and practical experience in media production allow me to deliver impactful marketing strategies tailored to the evolving digital landscape. I have had the opportunity to collaborate with renowned brands such as Bosch, TRUMPF, and Mercedes-Benz, where I successfully managed social media channels, developed creative content strategies, and optimized digital marketing efforts across various platforms. Additionally, I led corporate branding initiatives and crafted tailored internal communications at Robert Bosch GmbH. In my role as a Creative Producer, I was responsible for developing creative concepts, planning media production, and managing the end-to-end process of production. From directing and producing content to coordinating teams and ensuring the seamless execution of projects, I have honed my skills in both the creative and logistical aspects of media production. Additionally, my hands-on experience at Südwestrundfunk (SWR) and from my master studies in format development for TV/Streamer formats at ARD Mediathek and RTLZWEI has provided me with expertise in concept development for innovative, audience-driven TV and streaming formats. I focus on crafting engaging formats that resonate with both traditional audiences and the growing streaming market. With a keen eye for audience engagement, trend forecasting, and brand development, I aim to leverage my creative concepts, storytelling expertise, and project management skills to elevate brands in the competitive media industry. I am continually exploring new ways to connect with diverse audiences, drive organic growth, and enhance brand visibility. If you\'re looking for a dedicated and creative marketing professional with hands-on experience in social media management, digital strategy, media production, and format development for TV/Streamer formats, feel free to connect.
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