Laura Marsh
Marketing Manager | PCM® – Digital Marketing | CDMP
- Role
- Marketing Manager at Peterson Companies
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Laura Marsh
I’m a digital marketing and design professional with over a decade of experience building…
Experience
Marketing Manager
Mar 2023 — Present · Montgomery County, MD, US
Manage internal and external marketing campaigns with digital and print messaging to increase awareness and customer traffic to Rio Lakefront and Downtown Silver Spring- Oversee and direct the property’s digital marketing agency, setting strategic priorities, guiding creative direction, and ensuring campaigns align with brand goals and performance metrics- Direct teams in developing effective email timing strategies and creative content maximizing iContact- Coordinate resources, teams and vendors for the seamless execution of projects- Boost brand awareness while contributing to property rebrand campaigns including assets and website development- Execute event strategy to encourage visitation and sales while increasing the customer database- Follow industry trends and marketplace research to inform marketing strategy- Manage social media channels including strategy, schedule and budget for @riolakefront and @dtsilverspring- Maintain the complete system of files, contracts, project materials- Budget management and allocation including invoicing and payment of vendors- Wordpress used to manage downtownsilverspring.com and riolakefront.com.
Education
Faulkner State University
Associate of Commercial Art, Computer Graphics
2005 — 2006
University of West Florida
Bachelor of Communication Arts, Commercial and Advertising Art
2007 — 2009
Art Institute of Atlanta
Fine Art Photography
2001 — 2004
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