Laura M. Lee
Senior Director, Marketing & Communications | Making healthcare understandable, defensible, and meaningful
- Role
- Senior Director, Marketing and Communications at Wayspring
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Laura M. Lee
As a healthcare marketing and communications leader, I shape brand narrative, strengthen market positioning, guide executive communications, and lead high-performing teams that support key business objectives.My work includes launching new businesses and products, entering new markets, and revitalizing established brands while maintaining a strong focus on financial performance.I\'m driven by work that helps organizations communicate impact, navigate industry change, and build trust in areas of healthcare where the stakes are high and the stories deserve to be told well.Views my own.Areas of Expertise: Marketing Strategy | Brand Strategy | Market Positioning | Corporate Reputation Strategy | Executive Communications | Thought Leadership | Product Marketing | Lead Generation | Sales Enablement | B2B Marketing | B2C Marketing | B2B2C | Product Launches | Digital Strategy Experience:Value-Based Care | Healthcare Technology | Artificial Intelligence (AI)| Healthcare and Hospital Systems | Healthcare Providers (HCP)| Health Plans | Employer Health Benefits | Behavioral Health | Substance Use Disorder | Pharmacy | Life Sciences | Supply Chain | Utilization Management
Experience
Senior Director, Marketing and Communications
Jun 2024 — Present · Nashville, TN, US
As Senior Director of Marketing and Communications at Wayspring, I lead a thoughtful and proactive approach to how we tell our story internally and externally. My team focuses on shaping the narrative around who we are as an organization and how we show up to each of our audiences, from Medicaid members and providers to health plans, community organizations, employees, and media. At every touchpoint, we strive for consistency, credibility, and impact. I have a passion for aligning mission with growth, and I’m a strong advocate that effective marketing and communications don’t just support the business—they accelerate it.
Education
Middle Tennessee State University (MTSU)
Master of Business Administration (M.B.A.), Management
Haslam College of Business at the University of Tennessee
Bachelor of Science, Marketing & International Business
Skills
- Health Insurance
- Managed Care
- Google Adwords
- Email Marketing
- Competitive Analysis
- Management
- Social Media
- Project Management
- Strategic Planning
- Integrated Marketing
- Strategic Communications
- Marketing
- SEO
- Google Analytics
- Market Research
- New Business Development
- Online Marketing
- Medicare
- Advertising
- Sales
- Healthcare
- Business Development
- Digital Marketing
- Marketing Automation
- Leadership
- Strategy
- Marketing Strategy
- Social Media Marketing
- Marketing Communications
- Lead Generation
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