Laura Maria Rojas
Director Global Markets - Expedia Mexico @Expedia Group
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WORK HISTORY
Director Global Markets - Expedia Mexico @Expedia Group
Ciudad de Mexico, MX
EDUCATION
University of Maryland - Robert H. Smith School of Business
MBA, General Management
Universidad de Los Andes
Bachelor of Business Administration - BBA
SKILLS
ABOUT LAURA MARIA ROJAS
Senior executive with over 19 years of international experience leading business development, regional expansion, and operational transformation across the hospitality, travel, airline, and e-commerce industries. I’ve managed operations generating over $120M USD in annual revenue, led multicultural teams of more than 250 professionals, and directed B2C and B2B2C commercial structures with full responsibility for P&L, profitability, and omnichannel strategy. I specialize in post-merger integrations, margin optimization (from -1% to 5%), and footprint expansion (+40%), leveraging customer-centric strategies, global strategic partnerships, and data-driven business models. With extensive experience negotiating with hotel chains, airlines, and service operators, I’ve helped position companies like Despegar, LATAM Airlines, Viajes Falabella, and Avianca as competitive market leaders. Known for my strategic vision, results-driven approach, and leadership in dynamic environments, I’m ready to take on new challenges as a Regional Sales Director, Retail Director, or Commercial Director, delivering measurable impact, sustainable growth, and commercial transformation across global markets.
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