Laura Marcial

Communications Lead @American Advertising Federation

Miami, FL, US

Develop and manage the organization’s communications plan, creating and maintaining a detailed project calendar to coordinate 10+ campaigns and event promotions per year across social media, email, and website platforms. Coordinate and lead cross-functional efforts between 7+ board members, creative teams, and external vendors to produce branded materials, event collateral, and press releases—ensuring all deliverables meet brand guidelines and are delivered ahead of deadlines. Oversee content production workflows, including writing, editing, scheduling, and performance tracking for 15+ monthly posts across LinkedIn, Instagram, and email newsletters. Direct communications strategy for large-scale events (e.g, Game Changers, Addys, networking nights) by aligning stakeholders, defining KPIs, managing timelines, and executing post-event analytics.

Universidad Iberoamericana

Bachelor's degree, Industrial and Organizational Psychology

Hult International Business School

Master's International Business, International Business

Hult International Business School

Master International Marketing