Lauralynn Stubler

About Lauralynn Stubler

Lifecycle marketing is storytelling, relationship building, and growth all rolled into one. I create experiences that foster brand loyalty for human-centric brands that have a symbiotic relationship with their consumers.With a background in consumer insights, growth marketing, and data analytics, I bring a well-rounded perspective to building and optimizing customer experiences. Over the past 5+ years, I’ve launched and scaled KPI-driven, multi-channel lifecycle programs that support adoption, deepen retention, and strengthen long-term loyalty for DTC brands.Curious by nature, collaborative by default, and always focused on creating meaningful experiences that drive long-term growth.

Experience

1. Lifecycle Marketing Manager, Brand Experience

   SC Johnson

   Apr 2020 — Present · San Francisco, CA, US

   I lead lifecycle marketing and DTC retention for methodproducts.com, babyganics.com, and mrsmeyers.com* Fostering a portfolio of human-centric brands by building connections with consumers through shared values and beliefs that promote the well-being of both people and the planet.* Working closely with in-house teams (including studio, brand, and social) along with external agencies to implement high-impact CRM initiatives that drive ambitious business objectives.* Continually optimizing a multi-channel retention program for all of our direct-to-consumer (DTC) brands that I built from the ground up.* Defining and creating data-driven retention strategies to enhance existing customer relationships, minimize churn, and optimize customer lifetime value.* Engaging and retaining new customers by developing and managing a full-funnel customer journey from awareness through activation that builds a relationship with our consumer so they become brand advocates.

Education

• Adams State University

  Bachelors of Science, Small Business Management

• Adams State University

  Bachelors of Science, Marketing

• UC Berkeley Extension

  Data Analyst, Analytics

  2019 — 2020

Skills

• Growth Hacking
• Spss
• Customer Retention
• Keyword Research
• Start-Ups
• Social Media
• Search Engine Optimization (SEO)
• Adobe Dreamweaver
• Wordpress
• Marketing
• SEO
• Survent
• E-Commerce Optimization
• Css
• Google Analytics
• Photoshop
• Editing
• Excel
• Google Webmaster Tools
• Google Docs
• Adobe Photoshop
• Html
• Facebook Ads
• Landing Page Optimization
• Product Marketing
• Survey Monkey
• Microsoft Office
• Quickbooks
• User Experience
• E-Commerce
• Marketing Strategy
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Marketing
• Acs Query
• Facebook
• Google Website Optimizer
• Survey Research
• Survey Methodology