Laura Raymond

WORK HISTORY

ABOUT LAURA RAYMOND

My unique background has molded me into a top notch marketing executive with experience across industries, media channels and strategies. I am a marketing professional with familiar with both large corporations as well as small privately held companies. My career experience includes directing a team of individuals to create and launch integrated marketing strategies across multiple U.S. markets. Responsibilities include campaign management, strategy development, creative development, vendor management, forecasting, budgeting and attending to the individual needs of each client. Experience includes new product development, retention strategies, media and campaign strategy and execution, training and creative development. Specialties: Marketing Management with extensive expertise in direct response marketing, including business development, planning,creative development, brand and direct response campaign implementation and testing. In-depth knowledge of a wide range of marketing strategies and channels, including television, print, direct mail, inbound call campaigns and telemarketing. Additional experience with digital channels, new product development, account management and consumer continuity marketing.