Laura L.
Design Research at Salesforce
- Role
- Design Research Manager - Innovation Consulting at Salesforce
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Design Research Manager - Innovation Consulting
Feb 2024 — Present
Lead human-centered research on customer engagements while partnering with designers, strategists, and technical team members.Design and conduct qualitative research studies to unlock unmet needs from our customer\'s stakeholders, employees, and end users. Analyze and synthesize data into compelling frameworks and stories that drive design, from empathy-fueled ideation sessions to need-centric experience visions supported by Salesforce capabilities and tied to business needs.Socialize research findings with external and internal audiences through storytelling and facilitation in workshops, presentations, and videos.
Education
University of California, Santa Cruz
Bachelor of Arts (B.A.), Film and Digital Media (Film Production Concentration)
2010 — 2012
University of California, Berkeley
Professional Program in User Experience Design
2018 — 2020
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