Laura Goldstein
Integrated Marketing/Media professional with 20+ years experience in multimedia advertising sales & marketing strategy.
- Role
- Marketing Specialist at Wedding Day Diamonds
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Laura Goldstein
Passionate, self-driven marketer and social media manager with a strong intuition for marketing strategy and a driven approach to execution. Highly skilled in building brand initiatives, and increasing sales. Extensive experience working in both media sales and retail marketing. My skill sets include: Integrated media marketing, content creation, media relations, brand building/integration, social media, media buying, event planning, and promotional partnerships. I work collaboratively to inspire internal team members as well as external partners to achieve campaign excellence and reach our goals.
Experience
Marketing Specialist
Jul 2013 — Present
Marketing manager and media buyer for Wedding Day Diamonds, a local jewelry business and growing brand with 9 locations in the Minneapolis-St. Paul area. Assist with strategic marketing and brand building initiatives. Execute media buys that are effective, strategic, and targeted. This includes development and implementation of our creative message on social media, website, broadcast and other platforms-Develop creative copy for consumer-facing pages and content-Conceptualize and spearhead marketing initiatives and retail events with marketing team-Public relations and publicity -Develop relationships and initiate co-sponsored promotions and events
Education
Kent Denver School
High School/Secondary Diplomas and Certificates
University of Colorado Boulder
Bachelor’s Degree
Skills
- Radio
- Advertising Sales
- Social Media
- Digital Media
- Marketing
- Multimedia
- Broadcast Journalism
- Integrated Media
- Television
- Video
- Broadcast
- Media Buying
- New Media
- Advertising
- Broadcast Television
- Media Relations
- Radio Broadcasting
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