Laura L. B.

About Laura L. B.

I’ve always lived in stories. As a child, I was always reading stories, imagining…

Experience

1. Principal Ai Content Design and Strategy Azure Growth

   Microsoft

   Jun 2024 — Present · US

   Leading content design and strategy across traditional UI and AI-driven experiences to accelerate Azure growth.• Driving an initiative to evolve the end-to-end voice and personality of Azure across copilots, the growth funnel, and points of friction to help developers and admins build in the flow of work on the Azure platform and become lifelong customers.• Lead first content design efforts for Microsoft Learn, including content strategy for AI products, marketing, brand, and end-to-end story. Delivered a brand guide with modern content design and strategy guidance for a broad portfolio and contributed to the V1 effort to scale guidance.• For Ask Learn, an AI assistant that teaches tech skills, led brand efforts and a multidisciplinary process integrating the Jobs-to-Be-Done (JTBD) framework with deep analysis of user pain points and intents for an LLM experience leveraging pedagogical methodologies.• Developed a cross-functional process with case studies for scaling golden datasets, comprehensive rubrics, and response guidelines to establish critical guardrails for LLM experiences.• Envisioning initiatives to scale content design and UX writing within the design system, leveraging AI-driven plugins and A/B testing.• Spearheading efforts to enhance AI conversational design and response quality through structured evaluation and iteration.[Improved response coherence and accuracy by 50% through iterative testing]• Driving seamless AI-ready content authoring across product ecosystems.[Goal: reduce content authoring time by 25% through AI tool integration]• Evangelizing to senior leadership the unique value of content design driving conversational personality and behavior for generative experiences.• Partnering across engineering, research, and design to define scalable content architecture for dynamic, context-aware AI experiences.