Laura Robinson

About Laura Robinson

Strategic and customer-obsessed marketing executive with experience driving growth, digital innovation, and portfolio transformation across leading financial services and tech companies—including Meta, Wells Fargo, Bank of America, and MBNA. I bring deep domain expertise in credit cards and performance marketing, having led go-to-market strategies, product launches, integrated campaigns and operational efficiencies that scale both core and co-branded portfolios.As a cross-functional leader, I’ve built and led high-performing teams, managed large-scale budgets, and driven enterprise-wide initiatives that marry marketing strategy with product, risk, and technology. I thrive at the intersection of data, customer insight, and execution—turning strategy into measurable business outcomes.I’m passionate about creating marketing ecosystems that are not only high-performing, but also future-ready—leveraging AI, personalization, and martech to unlock new growth levers. Known for my ability to operate with a general management mindset, I bring a holistic perspective to solving business challenges and aligning teams around a shared vision.I recently joined the executive board of Charlotte Clubhouse which provides recovery, resources and community to those suffering mental health challenges. Specialties:Credit CardsDigital MarketingDigital Strategy & InnovationGrowth StrategiesThought LeadershipOmni-Channel, Integrated MarketingBrand MarketingCustomer Experience Direct Response MarketingChannel & Creative OptimizationMarketing Technology Personalization at ScaleAdvertising & MediaBehavioral TargetingAI Marketing Use CasesPlanning & Operations

Experience

1. Senior Digital Manager

   TD

   Mar 2026 — Present

   Head of GTM for US Bank Card

Education

• Elon University

  Bachelor of Arts (BA), Corporate Communications/Business/Psychology

  1997 — 2001