Laura Knapp Kendall

About Laura Knapp Kendall

Laura has spent her career building the digital strategy and online presence of brands - supporting and elevating both content creators and a range of companies across industries.Before social media was ‘social media’, Laura understood how brands needed to expand their reach beyond traditional print and broadcast media. Laura was part of the team that launched the first iPhone, lead AT & T’s youth marketing efforts, and Reebok’s social presence. This was the era before Twitter, Pinterest or Instagram - a time when MySpace was the only branded option on the Internet. Laura saw where the digital world was going, and rapidly evolved with it. Laura helped major brands navigate that new world of social media and help launch their digital strategy. With global PR, strategic communications, and now social media under her belt, Laura went on to create her own digital marketing agency, Social Spotlight Media. Acquired by Social Reality (SRAX), Laura ran the digital marketing division before her return to the world of entrepreneurship.Enter Lex + Park. As the lines between social media and PR continued to blur, influencer marketing was a natural fit for Laura. With an understanding of what brands want and how marketing teams operate, Laura and her business partner, Jenna, launched Lex + Park. Today, Laura and her team represent 30+ creators, securing authentic and strategic brand partnerships on their behalf. The team at Lex + Park works closely with brands like Walmart, Bob’s Red Mill, Target, Old Navy, Trina Turk, Hilton, Lesser Evil, Butcher Box, Home Chef, Mr. Coffee, Hidden Valley and more. Simply put, the past 20+ years have been focussed on establishing relationships and connection, something she is passionate about and will continue to break through trends with her desire to expand opportunities for her clients.

Experience

1. Co-founder

   Lex Park, Llc

   Feb 2019 — Present · Orange County, CA, US

   Co-Founder of Lex + Park, an influencer management company that strategically aligns brands and influencers to enhance brand and product awareness while also driving purchase behavior. We are a women-owned and operated business that prides itself on working with mom influencers nationwide.

Education

• Southern Methodist University

  Bachelor of Science, Corporate Communications and Public Affairs

  2002 — 2006

Skills

• Public Relations
• Media Relations
• Online Advertising
• Social Media Marketing
• Digital Marketing
• Digital Media
• Integrated Marketing
• New Media
• Blogging
• Facebook
• Online Communications
• Brand Development
• Marketing
• Social Media
• Advertising
• Content Strategy
• Marketing Strategy