Laura Kissinger

About Laura Kissinger

Accomplished in building brand awareness, driving sales, and captivating loyal audiences…

Experience

1. Sr Lead, Integrated Marketing Communications

   Brunner

   Mar 2022 — Present · Pittsburgh, PA, US

   Sr. Lead, Integrated Planning Brand Engagement• Develop and execute yearly integrated marketing plans for the following $1.2 -$2M, B2B and B2C clients: VELUX, Blistex Brands Inc, Indiana University PA, Money Management International, WesBanco, DQE Communications, Duquesne Light Company. • Ensure marketing plans align all client marketing efforts, deliver a consistent brand message and tone, and reach core audiences across various channels. This also includes managing budgets, developing creative testing plans, bi-weekly and monthly reporting and QBRs. • Integrated Planner for IUP 20••••25. Highlights: Fall 2023 new, first-time, bachelor’s degree-seeking student enrollment was a 16 percent increase from new, first-time student enrollment for fall 2022—the highest number of new, first-time students since 2018. Fall 2024, the retention rate of students in this category (entering in fall 2023 and returning for fall 2024) increased by more than 4%. Fall 2025, retention rate 7%• Consult on the IUP Snapchat strategy in FY24 (UGC and targeting) to raise awareness throughout Pennsylvania with student-centric content to boost applications.​ Resulting in an increase in Applications +1362% Y/Y,+1769% Leads Y/Y,$45 CPA, 365,312 Impressions• Launched the Tucks \"Firsts\" influencer campaign alongside the Brunner Influencer team to highlight real mom-focused pregnancy and post-partum moments to increase awareness and educate moms. Results: 775,713 Total impressions,$52 CPM, 9,611 total engagements with 1% engagement rate• Responsible for RFP development: identifying opportunities and crafting compelling and visually pleasing responses to secure and/or retain business.• Content lead and Editor for Brunner\'s internal newsletter; ADVOCATETool Proficiency: Excel, PPT, Media Rader (Vivvix), WARC, Forrester, Statista, Tableau, Waldo, Resonate, Mintel, Demandworks, Demandbase, Google Analytics

Education

• Valdosta State University

  Bachelor of Fine Arts (B.F.A.), Fine and Studio Arts

Skills

• Adobe Creative Suite
• Customer Service
• Graphic Design
• Social Networking
• Social Media Marketing
• Marketing
• Indesign
• Customer Relationship Management (Crm)
• Social Media
• Powerpoint
• Microsoft Excel
• Project Manager
• Management
• Art
• Mac
• Public Relations
• Outlook
• Advertising
• Event Planning
• Adobe Acrobat
• Keynote
• Creative Writing
• Direct Mail
• Marketing Strategy
• Event Management
• Vertical Response
• Marketing Communications
• Illustrator
• Adobe Illustrator
• Google Analytics
• Photoshop
• Wordpress
• Copywriting
• Constant Contact
• Web Design
• Online Marketing
• Excel
• Final Cut Pro
• Photography
• Blogging