Laura Key

WORK HISTORY

EDUCATION

SKILLS

ABOUT LAURA KEY

A passionate, results-driven brand manager with over 12 years of experience in commercial marketing. Experienced in delivering comprehensive end-to-end marketing plans that achieve brand growth, drive revenue and achieve strategic goals. Established track record of taking over the management of under-performing brands and delivering year-on-year sales growth through delivery of strategic thinking and consumer-focused marketing plans.Key Skills and Experience:• Managed category monthly sales of over £2m, focusing on revenue growth and improving brand health through portfolio and flow management and effective pricing.• Highly experienced in data and financial analysis, providing solutions to achieve business goals.• Creative and effective collaboration with other teams through briefing artwork and bringing the brand vision to life.• Skilled people manager focused on development and confidence building with proven track record of helping associates towards a promotion in a short time frame.• Effective user of Microsoft products, including Word, Excel and PowerPoint.Strong Competencies and Transferable Skills:• Excellent organisation and time management skills to enable the delivery of multiple projects within tight deadlines, in a fast-paced environment.• Demonstrable strategic thinking and customer-focused approach to 360 marketing plans and problem solving.• Ability to adapt and deliver under pressure whilst maintaining a positive mindset.• Dependable team player with strong motivational skills and the desire to get the best out of each individual.• Resilient in challenging situations whilst maintaining a sense of humour.