Laura Kesselman

About Laura Kesselman

Experienced Project and Event Management Professional with a Heart for Impact With…

Experience

1. Convention Sales Market Strategist

   Visit Albuquerque

   Nov 2023 — Present · Albuquerque, NM, US

   As a Convention Sales Market Strategist for Visit Albuquerque, a local Destination Marketing Organization (DMO), I proactively support the sales team by conducting comprehensive research on potential conference industries and leveraging my extensive community connections to align local resources with the specific needs of incoming groups. I also secure letters of support to strengthen proposals, reinforcing our city’s collaborative spirit.With expertise in strategic planning, event and project management, and the hospitality industry, I lead special projects that position our city as a premier destination for successful and impactful events, while driving the sales department’s goals. Additionally, I represent the sales team at conferences to enhance business development efforts and provide targeted meeting planner-focused programming whenever possible.

Education

• Syracuse University

  BS, Advertising

  1984 — 1986

• University of Maryland, Munich Campus

  AA

  1982 — 1984

Skills

• Public Relations
• Event Planning
• Event Management
• Marketing
• Non-Profits
• Nonprofits
• Marketing Communications
• Trade Shows
• Corporate Events
• Meeting Planning
• Social Media
• Fundraising
• Social Networking
• Social Media Marketing
• Hospitality
• Strategic Planning
• Public Speaking
• Strategic Communications
• Small Business
• Hospitality Industry
• Customer Service
• Advertising
• Incentive Travel
• Conference Production
• Event Producing
• Leadership
• Community Outreach
• Government
• Conference Registration
• Marketing Strategy
• Budgets
• Meeting Facilitation
• Project Management
• Event Technology
• Consulting
• Content Development
• Writing
• Editing
• Leading Meetings
• Logistics