Laura Dodds
🦄 Strategic marketing leader creating data-backed initiatives, supporting business goals, and delivering impactful growth.
- Role
- Fractional CMO at EverService Holdings, LLC
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Laura Dodds
Half left-brain. Half right-brain. All marketing. Experienced and results-driven marketing executive with a passion for B2B technology. Demonstrated success in creating innovative strategies and producing exceptional growth. Eager to leverage my expertise to lead marketing initiatives, support business objectives, and deliver sustainable growth for your organization. From startups to Fortune 500 companies, I use my passion for marketing to help companies experience growth through transformative, omnichannel strategies. I drive value by examining problems at a level and deciphering the most efficient and effective way to achieve goals. My strengths include leadership & strategy, comprehensive marketing plans, budgeting, analytics and attribution, SEM, social media strategy, content marketing, email marketing, marketing automation, lead generation, social ads, project management, and eating too much sushi.
Experience
Fractional CMO
Oct 2024 — Present · Houston, TX, US
Defined marketing strategy to add $40 MM in new business across 4 business units in 2025. Defined thescope of the project, key action items, timeline, and final deliverables. • Executed a deep dive into company data from the past two years, including marketing analytics, leaddata, the sales funnel, conversion rates, and competitive analysis • Completed predictive sales funnel calculations to translate new business revenue goals into SQL andMQL goals, broken down by business unit, marketing channel, and month • Developed marketing strategies to meet the MQL goals, including an SEO strategy, a 12-monthmarketing calendar, and develop processes for three new marketing channels
Education
University of Houston, C.T. Bauer College of Business
Bachelor’s Degree
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