Laura Herrera

Cpq Product Marketing Coordinator @Cas Software Ag

Karlsruhe, DE

Lead and coordinate various projects- Conceptualize and execute marketing campaigns in collaboration with the central marketing department- Work together with sales and account management to develop relevant marketing strategies, including customer and prospect marketing- Collaborate with external agencies to optimize search engine advertising (SEA) activities- Support marketing efforts through search engine optimization (SEO)- Content management, and creation for the product CAS Merlin CPQ LinkedIn channel- Create briefings and scripts for video content - Manage customer references in collaboration with account management- Create various marketing materials for sales- Work on the relaunch of the product website with new product names- Conduct constant website maintenance and create landing pages as needed- Organize and plan events for customers as well as prospects- Support product internationalization with various strategies and marketing materials

Donghua University

Shanghai Summer School, Business and culture

National Chiao Tung University

Exchange Semester, Business Administration and Management, General

ESB Business School, Reutlingen University

Bachelor of Applied Science (B.A.Sc.), International Business

Karlsruhe University of Applied Sciences

Master of Science - MS, Technology entrepreneurship - Major in Startups