Laura McGowan
Director Integrated Marketing @Canadian Hearing Services
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WORK HISTORY
Director Integrated Marketing @Canadian Hearing Services
Driving strategy and execution for B2C, B2B, and fundraising campaigns with a digital-first focus to boost awareness, engagement, and conversions across both for-profit and not-for-profit service lines. Leading a high-performing team to build customer and donor journeys that fuel sustainable growth and brand loyalty.• Built and launched CHS’s first digital marketing strategy (+400% traffic, 2x conversions, –60% CPA)• Drove growth in hearing clinic bookings and hearing aid sales through full-funnel campaigns• Boosted ecommerce revenue by 78% and increased average order value by 24%• Collaborate across clinical, accessibility, and fundraising teams to deliver impact at every touchpointThis role bridges performance-driven marketing with purpose-led storytelling — helping to deliver essential services while advancing accessibility for Deaf and hard of hearing Canadians.
EDUCATION
Humber College
School of Business Diploma
SKILLS
ABOUT LAURA MCGOWAN
I’m a strategic marketing leader with deep experience building brands, generating pipeline, and leading high-impact teams across SaaS, healthcare, and technology. I’ve developed national campaigns, launched new services, and helped reposition organizations through periods of growth and change.At Canadian Hearing Services, I created the organization’s first integrated marketing strategy. We quadrupled website traffic, doubled online conversions, and increased e-commerce revenue by 78 percent.At Ricoh, I led a 16-person team that helped shift the company’s perception from a print-centric brand to a modern solutions provider. That repositioning generated millions in pipeline, brought in hundreds of new customers, and aligned go-to-market efforts across teams and portfolios.I led campaigns at LG Electronics that helped elevate the brand to one of the most recognized in Canada.My expertise spans demand generation, brand strategy, digital marketing, and cross-functional leadership. I lead with clarity, empathy, and accountability. I create the conditions for people to do their best work, and I thrive when I’m building something that moves the business forward and creates real value for customers.Industries: SaaS, Cloud Services, Healthcare, Managed IT, Consumer ElectronicsExpertise: Brand Strategy, Go-to-Market, Demand Generation, Digital Marketing, Product Launches, Team Leadership
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