Laura Gustafson

About Laura Gustafson

It might sound silly to say this in such a simple context, but I like people. I like to learn about clients and what their needs are as it pertains to their companies\' growth and retention. I\'m thrilled to be on the Customer Success Team at Forrester and to be in a position to channel my communication strengths, concise writing skills, and strong ability to connect with others. Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerates growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.Connect with me via email: l••••••••@outlook.com

Experience

1. Sr Customer Success Specialist

   Forrester

   Oct 2019 — Present · Norwalk, CT, US

   I\'ve had two Customer Success positions with increasing responsibility: Senior Customer Success Specialist: From January 2021-Current As a Sr. Customer Success Specialist I\'m responsible for nurturing a prescriptive client experience by aligning research products, analysts, benchmarks, and resources to meet the changing needs of my clients in the Age of the Customer. I provide comprehensive reporting and analysis for client engagement and retention. I create personalized newsletters to target and address industry changes, trending data and frameworks, and encouragement of future event participation. I work strategically with account team members to ensure our clients\' needs are met in an efficient, timely, and considerate manner. Customer Success Specialist II: From October 2019-January 2021As a Customer Success Specialist, I was responsible for supporting the strategic and prescriptive deployment of our advisory deliverables in each client\'s journey. I provided reporting and analysis for client engagement to understand the effects of changes happening in their respective workplaces. I helped build and maintain relationships with business executives and mapped out solutions to support their needs.

Education

• Southern Connecticut State University

  Bachelor of Science (B.S.), Journalism

  2015