Laura Barry
Senior Vice President, Marketing at PRG | Brand and Growth Leader | Entertainment and Live Events
- Role
- Senior Vice President, Marketing at Production Resource Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laura Barry
I’m a marketing leader who believes in good stories, strong teams and showing up with intention. With more than 15 years in entertainment and live events, I spotlight the people and technology behind the scenes and help the right audiences understand what’s possible.As Senior Vice President of Marketing at PRG, I lead the company’s marketing function across brand, content, communications and growth initiatives. Since joining PRG in 2016, I’ve helped evolve our voice, expand our digital presence and support campaigns tied to Broadway openings, world tours and major B2B initiatives. The goal is always the same: strengthen the brand and turn attention into real conversations, including work that supported an Emmy for innovation in live production technology.Marketing is most impactful when it earns trust and makes the next step easy. I’m an empathetic, people-first leader who cares deeply about what we do and the team behind it, and I’m proud to help shape how PRG shows up in the world.
Experience
Senior Vice President, Marketing
Jan 2026 — Present · New York, NY, US
PRG is the world’s leading technical solutions provider for live event production, with a global footprint spanning music, theatre, film/TV, corporate and special events.• Lead the company\'s marketing function, shaping how PRG shows up across channels and markets• Set strategy across brand, digital, content and communications with a focus on pipeline support• Oversee campaigns that support new business pursuits, innovation and high-profile productions, connecting the work to measurable outcomes• Partner with executive and operations leaders to align positioning and performance-driven messaging across regions• Build and mentor a high-performing marketing team, developing the next generation of strong, empathetic, out-of-the-box thinkers
Education
Parsons School of Design - The New School
Graphic and Digital Design
Florida International University
BS, Advertising, Marketing
Skills
- Graphic Design
- Lightroom
- Digital Media
- Promotions
- Video Editing
- Indesign
- Piano Playing
- Illustrator
- Social Media
- Microsoft Office
- Advertising
- Singing
- Logo Design
- Event Management
- Retail
- Social Networking
- Social Media Marketing
- Photoshop
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