Laura Hoxworth
Senior Associate Director of Communications @Uva School Of Education And Human Development
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WORK HISTORY
Senior Associate Director of Communications @Uva School Of Education And Human Development
Charlottesville, VA, US
Develop and lead the school’s comprehensive content strategy, aligning with institutional priorities• Oversee social media strategy and manage daily content creation for flagship platforms• Lead executive communications for the Dean’s Office, including messaging, speeches, and internal/external outreach• Hired, onboarded, and managed a Communications and Marketing Coordinator; provided mentorship and performance guidance• Drove content planning and execution for key pages in a major website redesign, enhancing user experience
EDUCATION
UVA School of Education and Human Development
Master of Education - MEd, Higher Education Administration
The University of North Carolina at Chapel Hill
Bachelor of Arts, Journalism (Reporting), Romance Languages (French)
SKILLS
ABOUT LAURA HOXWORTH
I’m a marketing & communications leader passionate about helping higher education institutions tell their stories, connect with stakeholders, and drive meaningful engagement.Over the past decade, I’ve built and scaled programs in content marketing, social media, web redesigns, branding refreshes, and storytelling — always with an eye toward data-driven results and human-centered narrative. My strengths include:Strategic content planning tied to institutional goalsCross-channel storytelling (web, email, social, print, video)Leading teams, mentoring, and managing workflowsUsing analytics and qualitative feedback to refine messagingCollaborating across academic, administrative, and creative stakeholders
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