Laura Hoffman

About Laura Hoffman

I help companies achieve growth and corporate objectives through strategic marketing.I have 20+ years of automation solutions experience (software, networking, hardware, ML)I can helicopter between strategic vision and rolling my sleeves up for tactical implementation. I am a marketer who likes solving business challenges and working with cross-functional teams. I embrace technology tools and am passionate about evolving marketing for effectiveness and efficiency.I have expertise in generative AI business marketing use cases, using Chat GPT and other tools. I am a full-funnel marketer who understands and connects the creative and data-driven sides of marketing. I enjoy helping marketers succeed in their careers and work projects-Business and Marketing Specialties: Identifying and applying gnerative AI to practical, real world use cases for marketingHelping marketers understand, learn, and use generative AIHelping corporate marketers navigate AI and develop own AI use plan and roadmapMarketing assessments, realignments and transformationsChannel partner programs and channel marketing (\"to\" and \"through\" distribution)Acquisition and merger integrationsTeam leadership, staff management, development, hiring, coachingProduct Marketing Customer focused marketingBrand development, brand evolution refreshes, messaging frameworksDemand Generation including traditional lead generation and ABMFull-funnel marketing from brand to demand to customers Digital Marketing, Inbound Marketing, Content Marketing, Social MediaDemand generation, lead nurture. sales-marketing alignmentPR and thought leadershipGlobal marketing and localization of marketing programs-Automation Technologies/Products/SolutionsHardware + Sofware | B2B global brands with Channel Partner networksRobotics, Machine Vision, Computer Vision, 3D Millimeter-Wave Imaging, Barcoding, Industrial Controls, Industrial Networking, Unattended Retail TechnologiesIndustries: Manufacturing, Supply Chain, Warehousing, Logistics and 3PL, Pharma, Healthcare, Food & Beverage, Packaging, Electronics, Semiconductor, Transportation-Non-Technical Products / SolutionsB2B and B2B2CMasonry and Hardscape products for B2B architects, interior designers, landscapers, masons, builders Direct-to-consumer home construction & home improvement: eCommerce + brick & mortar storesRescue equipment for fire and emergency servicesSki resorts and regional tourism destinationsIndustries: Home improvement, construction, fire rescue, tourism hospitality

Experience

1. Corporate Marketing and Communications

   Astronics Corporation

   Jun 2025 — Present

Education

• Università per Stranieri di Siena

  Language & Art History

  1990 — 1990

• Pragmatic Marketing

  Product Marketing & Product Launches

  2009 — 2010

• Online Marketing Certified Professional

  Certification, Online Marketing Associate

  2014 — 2014

• University of Washington

  Bachelor of Arts, Communication

• eMarketing Association

  CeM ; Professional Certification, eMarketing

  2009

• Sales Brain

  2-Day Workshop

  2019 — 2019

• Market Motive

  Certification, Online Marketing Fundamentals

  2014 — 2014

Skills

• Product Marketing
• Lead Generation
• Email Marketing
• Online Marketing
• Marketing Communications
• Integrated Marketing
• B2b Marketing
• Marketing Management
• Crm
• Online Advertising
• Product Management
• Social Media Marketing
• Marketing Automation
• Market Planning
• Demand Generation
• New Business Development
• Strategy
• Business Development
• Multi-Channel Marketing
• Leadership
• Marketing Strategy
• Trade Shows
• Strategic Partnerships
• E-Commerce
• Product Development
• Brand Development
• Change Management
• B2b
• Marketing
• Inbound Marketing
• Social Marketing
• Advertising
• Management
• Corporate Communications
• Program Management
• Sales Process
• Product Launch
• Team Building
• Sales
• Competitive Analysis