Laura Hinrichsen
Senior Vice President, Integrated Media Solutions @AGP (Allegiance Group & Pursuant)
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WORK HISTORY
Senior Vice President, Integrated Media Solutions @AGP (Allegiance Group & Pursuant)
EDUCATION
Marquette University
Bachelor's, Advertising Major, Marketing Minor
SKILLS
ABOUT LAURA HINRICHSEN
I have over 25 years of strategic media planning and buying experience across all types of national and local media, including Digital, Broadcast, Print, Out of Home, and others. I have significant experience in the nonprofit sector as well as business-to-business and consumer brands. I work closely with teams from all disciplines within the agency to develop campaign strategies for my accounts. I have the pleasure of participating in the process, from campaign development to execution and analysis. Client experience on the agency side spans the following categories: nonprofit, home improvement (retail, flooring, tools, and appliances), packaged goods, insurance, recreational vehicles, business-to-business, tourism/travel, restaurant/franchise, food products and ingredients, education, and fashion. I thrive on developing multi-platform campaigns for clients that create unique opportunities to connect with customers. I have a knack for making small budgets work like those of a multi-million dollar account and love to put together campaigns that are efficient and effective for clients. I believe that strong partnerships between the client, agency, and media community are critical in developing brands to their utmost potential. I am an enthusiastic team player and leader who loves to be part of collaborative partnerships, both internally and externally.
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