Laura Hinrichsen

Senior Vice President, Integrated Media Solutions @AGP (Allegiance Group & Pursuant)

Milwaukee, WI, US
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Apr 2025 — Present

Senior Vice President, Integrated Media Solutions @AGP (Allegiance Group & Pursuant)

View department →

EDUCATION

1996 — 2000

Marquette University

Bachelor's, Advertising Major, Marketing Minor

SKILLS

Advertising ResearchGoogle AdwordsMarketing ResearchCorporate BrandingSponsorshipIntegrated MarketingNew MediaStrategic PlanningMarket ResearchMedia PlanningRadio AdvertisingDigital StrategyDigital MarketingMedia ResearchBroadcastDigital MediaTelevisionInteractive MarketingCommunications PlanningLead GenerationOutdoor AdvertisingBuyingPresentation DevelopmentBrand AwarenessB2bStrategic CommunicationsTraditional MediaAdvertisingMarketing CommunicationsMedia SalesPowerpointDisplay AdvertisingPlanningAdvertising SalesCustomer InsightOohMarketing StrategyNegotiationMarketing ManagementOnline Marketing

ABOUT LAURA HINRICHSEN

I have over 25 years of strategic media planning and buying experience across all types of national and local media, including Digital, Broadcast, Print, Out of Home, and others. I have significant experience in the nonprofit sector as well as business-to-business and consumer brands. I work closely with teams from all disciplines within the agency to develop campaign strategies for my accounts. I have the pleasure of participating in the process, from campaign development to execution and analysis. Client experience on the agency side spans the following categories: nonprofit, home improvement (retail, flooring, tools, and appliances), packaged goods, insurance, recreational vehicles, business-to-business, tourism/travel, restaurant/franchise, food products and ingredients, education, and fashion. I thrive on developing multi-platform campaigns for clients that create unique opportunities to connect with customers. I have a knack for making small budgets work like those of a multi-million dollar account and love to put together campaigns that are efficient and effective for clients. I believe that strong partnerships between the client, agency, and media community are critical in developing brands to their utmost potential. I am an enthusiastic team player and leader who loves to be part of collaborative partnerships, both internally and externally.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Laura Hinrichsen — Senior Vice President, Integrated Media Solutions at AGP (Allegiance Group & Pursuant) in Milwaukee, WI, US | Unifers