Laura Clapp

About Laura Clapp

Versatile executive experienced in managing $100M+ ARR P & Ls and generating $5M in annual operational efficiencies. I excel at crafting go-to-market strategies and equipping client delivery teams to meet and exceed expectations. Adept at team integration post-mergers, managing global talent, and nurturing emerging leaders. Skilled in negotiating complex pricing strategies and high-value contracts. Committed to fostering a culture of collaborative leadership and delivery excellence.Industry experience: Automotive, E-commerce, Insurance, Legal, Luxury Retail, Omnichannel Retail, Commercial Real Estate, Property Management.Specialties: B2B, Media Strategy, Brand Development, Customer Experience, Go-To-Market, Enterprise Account Management, Revenue Management, P&L Ownership, Change Management, Talent Development

Experience

1. Vice President Client Success

   Mockingbird Marketing

   Jan 2024 — Present

   Responsible for connecting the client experience from the first conversation through ongoing service delivery at Mockingbird Marketing.

Education

• University of Washington

  Bachelor of Arts, Spanish, International Studies: Europe

• University of Washington

  Certificate in Localization: Customizing Software For The World

• Universidad Complutense de Madrid

  Certificate, Language and Culture

Skills

• Spanish
• Email Marketing
• Creative Direction
• Adobe Creative Suite
• Content Management
• Proofreading
• Speech Writing
• Group Presentations
• Social Media Marketing
• Ppc
• Google Adwords
• Sem
• Event Planning
• Content Strategy