Laura Haley

About Laura Haley

With over twenty years of experience, my current role as a Senior Media Executive with Gray Media allows me to deliver exceptional results for my clients, as well as build trusted relationships with businesses locally and across the country. I have an extensive background in TV & Digital Marketing, Media, Sales, Business Development, Marketing Research & Analysis, and in-depth Campaign Reporting. I love to build creative ideas and pair them with innovative strategies that will reach and engage the best audiences for each of my clients, and effectively deliver their message. I\'m extremely passionate about what I do and I\'m very lucky to work with such a talented and collaborative team who support me in providing successful, comprehensive marketing solutions for so many local, regional, and national businesses. While maintaining a large portfolio of accounts across many various industries, such as healthcare, education, legal, hospitality, home improvement, talent acquisition, banking & finance, entertainment, etc, I continue to develop and present customized proposals to new prospective businesses looking for growth. By leveraging our broadcast and digital platforms together to current and potential clients, I\'m able to build the most effective and impactful full-funnel marketing strategies based on the needs and goals of each business. Through continuous campaign analysis with full transparency, I offer honest feedback and recommendations that will optimize and strengthen each strategy in place. I measure success by achieving - and hopefully exceeding - expected results, increasing brand awareness, building strong customer loyalty, and moving the needle towards higher annual revenue growth. I\'ve been honored with multiple awards for excellence in sales and marketing, and I keep striving to learn more and achieve more in this ever-changing industry. We continue to move faster into the complex world of AI, and I\'m incredibly excited and curious to see what the future will bring to our daily lives and work. As new developing technologies emerge, we\'ll be faced with new challenges that require attention and understanding. But, the objective will still remain the same - finding new ways for us to connect with each other.

Experience

1. Business Development Officer

   Edmonton State Bank

   Oct 2025 — Present · Bowling Green, KY, US