Laura Ferron

Head of Member Relations & Strategic Partnerships @Iab Canada

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Head of Member Relations & Strategic Partnerships @Iab Canada

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CA

Responsible for building and cultivating meaningful partnerships with our key stakeholder groups in an effort to move the industry forward. Focused on: Membership, Research, and enabling meaningful conversation across Councils, Committees, and Working Groups. With 47 chapters situated around the globe, IAB Canada continues to be the national voice and thought leader on everything digital. We continue to think globally and act locally. IAB Canada works with its Members to- Conduct original, Canadian research- Establish and promote advertising standards and best practices- Build human capital that assists the industry in attracting, training, and motivating human resources across the industry- Advocate on behalf of the Canadian digital advertising industry with the Canadian government.

EDUCATION

2000 — 2004

The University of Western Ontario

Bachelor of Social Sciences, Psychology & Sociology

ABOUT LAURA FERRON

Fascinated by the intersectionality of quantum thinking and social sciences/human behaviour. Flourish in entrepreneurial environments that allow for re-thinking and re-creating. Energized by simplifying complexity and data. Driven by solving problems alongside industry\'s ingenuity, challenging barriers along the way. Areas of expertise: Data | Consumer Behaviour & Insights | Competitive Analysis & Intelligence | Team Management | Facilitator of Change | Client Partnerships | Acting Member of Leadership Team | Digital Marketing | Technology | Self-starter.

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