Laura K.

About Laura K.

Performance-driven marketing communications leader in the energy industry with over 20 years of experience in marketing strategy development, creative design and the implementation of successful B2B and B2C omni-channel marketing programs to generate new customers and improve customer retention. I am a highly-driven leader who manages, motivates, and empowers successful and effective marketing teams with a strong focus on business and sales collaboration, measurable outcomes, and a cultivating a strong culture.Professional Memberships-American Marketing Association (AMA) Member-Energy Coalition of Ohio, Steering Committee Member-Women in Renewable Industries & Sustainability Energy (WRISE), Ohio Chapter MemberKey Skills-Team Leadership & Development -Brand, Digital & Performance Marketing -Website Development, Management & Maintenance-Email Strategy & Execution-Social Media Strategy & Implementation-Budgeting & Project Management-Strategy & Tactical Execution-Cross-functional Delivery -Brand Development-Sponsorship and Philanthropy Activation-Event Management-Webinars & Blogs -Operational Process Improvement

Experience

1. Marketing Director

   Aep Energy

   Dec 2008 — Present · Columbus, OH, US

   Oversee marketing department of eight people responsible for marketing strategy, creative and implementation of omni-channel marketing initiatives and campaigns to acquire new customers/leads and improve customer retention acquisition and retention strategic efforts for the residential and business sales units, including the company\'s distributed generation solutions team and energy consulting services arm. • Manage digital performance strategy for paid search, retargeting, programmatic display and video advertising.• Oversee email automation strategy and implementation for residential customer communications, including onboarding emails, win-back campaigns, and lifecycle touchpoints, resulting in a successful customer satisfaction rate and decreased churn rate.

Education

• The Ohio State University

  Communications, Bachelor of Arts, Journalism

  1989 — 2004

Skills

• Program Management
• Leadership
• Integrated Marketing
• Sponsorship
• Event Planning
• Business Process Improvement
• Advertising
• Marketing Communications
• Strategy
• Brand Management
• Marketing Strategy
• Marketing
• Marketing Management
• Sales
• Energy
• Customer Service
• B2b
• Project Management
• Management